Analysis of the BB Cream Sales Market: Review of 2024 and Future Prospects

2025-05-09

In the diverse landscape of the global beauty market, BB cream, a multi-functional makeup product that combines coverage, moisturizing, sun protection, and other benefits, has always held a unique position. Looking back on 2024, the BB cream sales market presented a complex yet promising situation.

In terms of market size, the global BB cream market was valued at 15.06 billion yuan in 2023. By 2024, the market size had grown to approximately 4.352 billion US dollars (equivalent to more than 30 billion yuan). As a major player in the global beauty consumption market, China has not released specific data for 2024. However, based on the overall development trend of the cosmetics industry, its market size is undoubtedly significant. In 2023, China's total retail sales of cosmetics slightly declined, but the online channel maintained a growth rate of 6.84%, a trend that also benefited BB cream products. Online platforms such as Tmall and JD.com have become key sales channels for BB cream. In 2024, the online sales of BB cream in China accounted for more than 60% of the total, and it is expected to continue to rise in the next five years. Young consumers rely on social media, beauty blogger recommendations, and product reviews on e-commerce platforms to select BB cream. Emerging marketing methods such as live streaming and short video marketing have also greatly boosted online sales.

In terms of regional markets, North America dominated the global revenue in 2024, accounting for more than 40% of the market share with a market size of 1.741 billion US dollars. Europe accounted for more than 30% of the global revenue, with a market size of 1.305 billion US dollars. The Asia-Pacific region accounted for about 23%, with a market size of 1.001 billion US dollars, and is expected to grow at a compound annual growth rate of 10.8% from 2024 to 2031, showing great potential. Latin America accounted for more than 5% of the global revenue, with a market size of 218 million US dollars. The Middle East and Africa accounted for about 2%, with a market size of 87 million US dollars.

In terms of product segments, the development trends of BB creams for different skin types vary. For example, the market size of BB creams for combination skin grew significantly in 2024 and is expected to continue to expand at a stable compound annual growth rate in the coming years. With consumers paying more attention to healthy and natural ingredients, the demand for BB creams with natural ingredients, mild formulas, and those suitable for sensitive skin is increasing.

Looking ahead, the BB cream market is expected to continue growing. It is projected that by 2031, the global BB cream market size will reach 7.853 billion US dollars, with a compound annual growth rate of 8.80% from 2024 to 2031. Technological innovation will further enhance product quality, efficacy, and safety, meeting consumers' demands for high-quality and personalized products. Meanwhile, the growing emphasis on environmental protection will lead to wider adoption of recyclable packaging materials in the BB cream industry. The integration of online and offline sales channels will bring more convenient and personalized shopping experiences to consumers, helping the BB cream market expand its boundaries and embrace a new development phase.https://www.hrdautomaticequ.com/news/