The 29th China Beauty Expo (CBE) Kicks Off with Great Fanfare

2025-05-09

From May 12th to 14th, the 29th China Beauty Expo (CBE) grandly opened at the Shanghai New International Expo Center. As an annual event in Asia's beauty industry, it centered around the theme of "Global New Product Launches," capturing worldwide attention and infusing dynamic energy into the "beauty economy."

The expo boasted an unprecedented scale, spanning an exhibition area of 230,000 square meters and attracting over 3,200 enterprises from more than 40 countries and regions globally. On-site, more than 10,000 beauty brands showcased over 80,000 new products, bestsellers, and cutting-edge technological achievements, covering 24 major categories and 119 subcategories, including skincare, makeup, hair products, and personal care items. Products like the anti-aging skincare line by Dingjiayi, leveraging ginseng technology and combining whole ginseng extract with type III recombinant collagen for a dual anti-aging approach, and the ultra-fine hydrating oil mask by Norshor, highlighted the industry's strong capabilities in technological empowerment and formula innovation. Additionally, Guangzhou Haoruide Chuangsi Precision Technology Co., Ltd. will unveil its meticulously developed BB cream filling machines, horizontal automatic boxing machines, and vertical boxing machines, setting industry benchmarks and demonstrating craftsmanship.

The pavilion layout was ingeniously designed with distinct focuses. The W4/W5 Packaging Pavilion presented diverse packaging forms for makeup and plastics; the W8 Green Packaging, Label, and Meiyi Technology Trend Pavilion spotlighted the latest trends in green packaging; the N3 Makeup Packaging Pavilion addressed the specific packaging needs of makeup brands; and the E7 Beauty Newcomer Brand Ecology Pavilion provided a stage for emerging brands to shine.

During the expo, a plethora of featured activities unfolded. At the CBE International Cosmetics Technology Conference, beauty giants such as Shiseido and Chando shared cutting-edge new product technologies and delved into the industry's future development. The "CBE Fragrance Journey - Perfume & Fragrance Pavilion" gathered perfume and fragrance brands, flavor and fragrance enterprises, offering consumers novel olfactory experiences through activities like the perfumer competition and aroma gallery, revitalizing the fragrance industry and promoting traditional fragrance culture. The "CBE Modern Shanghai Beauty Festival" concentrated on the professional beauty sector, collaborating with hundreds of professional beauty brands and beauty salon channels to create new consumption scenarios through online-offline integration, stimulating new growth in the beauty industry.

Furthermore, hundreds of domestic and international suppliers, together with over 1,500 supply chain enterprises, simultaneously launched the "Technological New Product" release campaign. The "Go! Chinese Ingredients" annual enterprise empowerment program fully showcased innovative ingredient achievements and deeply connected ingredient resources. These activities built extensive platforms for industry professionals to exchange and cooperate, and created an immersive beauty feast for consumers, comprehensively driving the beauty industry to new heights.https://www.hrdautomaticequ.com/news/