The 29th Shanghai Beauty Expo Concludes with Impressive Achievements, Captivating the Industry

Recently, the 29th CBE China Beauty Expo successfully concluded at the Shanghai New International Expo Center. As one of the three key exhibitions of the "Premiere in Shanghai" series organized by the Shanghai Municipal Government, this expo was themed "Global New Products Premiere in Shanghai," successfully gathering global beauty forces and presenting an innovative and communicative feast for the industry, with remarkable achievements in the beauty sector.

The expo boasted a grand scale, covering an exhibition area of 230,000 square meters. It attracted over 3,200 cosmetics enterprises from more than 40 countries and regions worldwide. The exhibits spanned 119 sub - sectors, including skincare, color cosmetics, and baby care, showcasing more than 10,000 new beauty products, best - sellers, and technological achievements, fully demonstrating its status as a global vane of the beauty industry.

In terms of new products and technological innovation, major brands went all out. International groups such as L'Oréal, Shiseido, and LG Household & Health Care launched a plethora of innovative products. Among them, CNP's "Needle Repair Bottle 1" released by South Korea's LG Household & Health Care stood out. With the breakthrough S - PDRN ingredient and MOASIS technology, it achieved topical hyaluronic acid repair, comparable to the salmon hyaluronic acid treatment in beauty salons, setting a new benchmark for professional salon - level skincare. Domestic brands also performed outstandingly. PROYA showcased the results empowered by scientific and technological strength, and its chief scientific advisor shared research on basement membrane structure repair and the application of innovative ingredients, demonstrating the profound scientific research strength of Chinese beauty enterprises. The Chando Group focused on the localization of core raw materials, independently researching and developing more than 20 kinds of cosmetic raw materials and applying them to products. For example, the "Cytosine" yeast ingredient, which took more than ten years to develop, has significantly enhanced product competitiveness.

The 10th International Cosmetics Science and Technology Conference and more than 50 forums held during the expo also achieved remarkable results. Scientists and ingredient enthusiasts gathered to deeply explore the mysteries of ingredients, promoting the precise connection between scientific research and market demand, providing strong theoretical support and directional guidance for the technological development and product innovation of the beauty industry.

In terms of business cooperation, the expo was highly effective. Global buyers gathered, with offline negotiations among top 100 cosmetics chains, agents, and other channel experts, and online cross - border cooperation among e - commerce platforms, MCN agencies, and KOLs. The scale of international purchasing groups was unprecedented, with buyer groups and industry associations from many European, American, and Asian countries participating. The Supply - Chain Overseas Matching Meeting on May 11 further accelerated the globalization of China's beauty industry chain.

The 29th Shanghai Beauty Expo not only provided an excellent platform for beauty enterprises to showcase new products, exchange technologies, and expand cooperation but also injected strong impetus into the innovative development of the beauty industry through its rich achievements, exerting a profound influence on the future development of the global beauty industry.https://www.hrdautomaticequ.com/news/