The Status of Cushion BB Cream in the Makeup Market and the Analysis of the Popular Trend of Multi-color Cushions

In the colorful world of makeup, facial base makeup has always occupied a pivotal position, and cushion BB cream, as an important part of it, also has a unique market performance. According to relevant data, the sales share of facial base makeup accounts for 33.7% of the makeup category, taking the lead in the entire makeup market. Among the subdivided categories of facial base makeup, the sales of cushion BB/CC creams have increased by 4%, accounting for 77.7% of the cushion category in facial base makeup, becoming an important growth engine for facial base makeup. Although it is impossible to know the exact figure of the direct proportion of cushion BB cream in the entire makeup category, judging from its high proportion in the cushion category of facial base makeup and the important position of facial base makeup in the makeup market, it can be inferred that cushion BB cream occupies a considerable and non-negligible market share in the makeup field.

In recent years, the trend of two-color and even three-color cushions has quietly emerged in the beauty industry. From the perspective of consumer demand, people's pursuit of makeup effects has become increasingly refined and diversified. A single shade of cushion often cannot fully meet different skin tone areas, different skin conditions, and different makeup effect requirements. For example, many people's T-zones are prone to oiliness, and the skin color may appear dull and yellowish, while the skin color in other areas such as the cheeks is relatively uniform. At this time, in a two-color cushion, one natural skin tone can be used to even out the skin color of the cheeks, and another color with brightening or oil-control effects can be used for the T-zone, which can easily solve the problems of uneven skin tone and T-zone flaws. For consumers who pursue a three-dimensional makeup look, the three-color cushion has even more advantages. Usually, one is the base skin tone, used for large-area foundation application; one is the brightening color, which can be used on areas such as the forehead, bridge of the nose, and apples of the cheeks to create a highlighting effect and enhance the three-dimensionality of the face; and there is also a contouring color to modify the facial contour and make the face look smaller and more delicate. For example, the Moonshot two-color cushion combines a natural skin tone with a brightening color, which can help users modify their facial contours and brighten dull areas, achieving a natural and three-dimensional makeup effect.

From the perspective of brand innovation, in the highly competitive makeup market, brands need to continuously introduce new products to attract consumers' attention and enhance product competitiveness. Multi-color cushions provide a new direction for brand innovation. By developing different shade combinations and texture formulas to meet consumers' personalized needs, brands can stand out in the market. For instance, the three-color cushion launched by Chando integrates three colors: natural nude, bright pink, and glossy white. Mixing the white and pink can correct the dull and yellowish parts, and mixing them all together can even out the skin color over a large area. Using the white color alone can brighten areas such as under the eyes and the apples of the cheeks, meeting consumers' needs for multi-functional base makeup products. While saving consumers' makeup time, it also enhances the uniqueness and attractiveness of the brand's products.

In conclusion, cushion BB cream occupies an important position in the makeup market. Two-color and three-color cushions have become a popular trend in the beauty industry because they meet consumers' pursuit of exquisite and diverse makeup looks, as well as the needs of brand innovation and development. It is expected that they will continue to shine in the market in the future and promote the continuous development of the makeup industry.